BuzzRocket's Blog



Originally posted on VentureBeat:

origin_4366759251The most trusted companies in America include HP, Amazon, IBM, eBay, and Microsoft. But Apple and Google, the two companies at the forefront of the mobile revolution, didn’t make the cut.

Last year Apple was the 14th most trusted company in America, and Google was the 19th, according to the Ponemon Institute’s privacy report, released today. Facebook most recently made an appearance on the list in 2009, as did AOL, while Yahoo dropped off in 2010.

“There’s been a lot of media coverage about companies like Google, Facebook [and] Apple and privacy,” Ponenmon’s executive director, Susan Jayson told me this morning. “Consumers are concerned about their privacy, and this kind of media exposure, plus their personal experiences, all contribute to people getting concerned.”

That’s something the study, which reached over 7,000 Americans, made clear. Almost half, 49 percent, of respondents remembered receiving at least one data breach notification in the past year…

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