BuzzRocket's Blog

News Feed FYI: Cleaning Up News Feed Spam

Gretchen Schneider:

A lot of this brands HAVE TO DO because of Facebook’s algorithms that hide content from fan’s newsfeeds in an effort to force Pages to buy ads to gain visibility. If Facebook users don’t like those tactics, they should blame Facebook. The brands are just doing what they have to do to maintain organic and not PAID reach.

Originally posted on Facebook Newsroom:

By Erich Owens, Software Engineer, and Chris Turitzin, Product Manager

The goal of News Feed is to deliver the right content to the right people at the right time so they don’t miss the stories that are important and relevant to them.

Today we are announcing a series of improvements to News Feed to reduce stories that people frequently tell us are spammy and that they don’t want to see. Many of these stories are published by Pages that deliberately try and game News Feed to get more distribution than they normally would. Our update targets three broad categories of this type of feed spam behavior.


“Like-baiting” is when a post explicitly asks News Feed readers to like, comment or share the post in order to get additional distribution beyond what the post would normally receive.

People often respond to posts asking them to take an action…

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About these ads

Why the ‘New Flickr’ still falls short

Originally posted on VentureBeat:

flickr ux

Over the past week or so, I’ve found myself revisiting the new Flickr and trying to figure out just why it feels like the product release falls short. A lot has changed, including what Flickr, at its core, is. A few particular pieces stand out, however, that should be discussed. Not so much as a critique of Flickr, but rather as lessons we can all benefit from as we think about our own products. In no particular order:

User experience is about the tech, too

While I don’t particularly love the new profile design (the list of photos lacks hierarchy, focus, and context), its biggest problem is a technical one: speed. It doesn’t matter if people enjoy the new layout if the photos don’t load smoothly and quickly. It appears the new design required more photos per page than before in order to feel rich and full. But that meant…

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OkCupid is now letting users pay with Bitcoin (which doesn’t make much sense)

Gretchen Schneider:


Originally posted on VentureBeat:


Bitcoin users are probably the last people who would be into online dating — but don’t tell that to OkCupid.

The online dating site has become the latest company to accept the controversial digital currency, which users can use to pay for OkCupid’s $10 per-month A-List service. And it doesn’t make much sense.

Think of it this way: So far, one of Bitcoin’s most oft-praised features is its ability to be used to pay for things — both legal and not — anonymously.


Bitcoin + OkCupid = ????

But folks willing to do their dating online fall on the complete opposite end of the spectrum, privacy-wise.

Cognitive dissonance aside, OkCupid’s adoption of Bitcoin is yet another sign that the currency is reaching a critical mass. Companies like Expensify, Reddit, and WordPress are already accepting Bitcoin, so it doesn’t seem as if it will be particularly long until we’re able to…

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Monsanto’s Dirty Dozen

Gretchen Schneider:


Originally posted on GMO Awareness:

When you take a moment to reflect on the history of product development at Monsanto, what do you find? Here are twelve products that Monsanto has brought to market. See if you can spot the pattern…

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Originally posted on TechCrunch:

Twitter just launched its first app for Windows 8 and Windows RT. It’s been a long time coming, but the new app does seem to do the platform justice, with a number of Windows 8-centric features, including support for the Windows 8 Share and Search charms, snap view (so you can park the app on the side of the screen), live tiles and notifications. The Discover tab uses Windows 8′s horizontal layout to highlight individual tweets and photos.

Photos were clearly something the designers focused on with this release. Tapping a photo brings up a full-screen view that puts the image front and center. You can also view a photo gallery from your favorite users right in the app. Thanks to the Share charm, you can now also share links to these photos, as well as links from other apps and Internet Explorer 10 to Twitter. Just like every…

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Originally posted on VentureBeat:

Facebook search app center

In case Facebook’s partners needed more evidence that Facebook Platform has traction, Facebook is giving it to them.

The company said users share their app activity more than one billion times each day using the social network. These include details like the music they’re listening to (done 40 billion times so far), their reading progress (shared 40 million times), and their fitness updates.

Here are the deets, straight from Facebook itself:

  • On average, people choose to share their app activity with their Facebook friends more than one billion times every day. As of this month, more than 400 billion Open Graph actions have been shared back to Facebook.
  • As of this month, 110 million songs, albums, and radio stations have been played 40 billion times through apps integrated with Facebook.
  • As of this month, 1.47 million books have been shared through apps integrated with Facebook, and a resulting 40 million actions against those book objects have been published back to Facebook.

Facebook’s message is clear: Platform is getting…

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Gretchen Schneider:


Originally posted on PandoDaily:

struggling_CEOThe startup community has been jolted by a spate of suicides: Ilya Zhitomirskiy at the age of 22, wunderkind Aaron Swartz, and most recently eco-mom’s founder Jody Sherman. The startup community is grappling with challenging questions about the toll that entrepreneurship can have on founders.

Paul Graham was once asked if he chooses stable or crazy applicants for Y Combinator. His reply: “There’s some people who are crazy, who are basically manic depressives and somehow manage to keep the depressive part to a minimum. Those are good. But hearing voices kind of crazy? Not good.”

Graham isn’t talking about full-blown manic depression, which can include hallucinations and psychotic delusions. He is describing what UCSF’s Michael A. Freeman M.D., a psychiatrist and former VC startup executive, calls “soft bipolar.” Soft bipolar is a distant cousin to manic depression that often includes mild depressive dips and a light form of…

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Originally posted on VentureBeat:


Do you relish the idea of your phone buzzing with potential suitors?

If you need a dozen options for a date tonight — and live in cities like New York, San Francisco, and Los Angeles — a new app called Let’s Date is launching today. Forget the extended courtship period — this app cuts to the chase, no back-and-forth messages or planning required.

It claims to be the first mobile-only dating product, although OkCupid just launched a free smartphone app for blind dates (I would know — for our in-depth review, I actually went on one of these dates.)

In an interview with VentureBeat, Let’s Date founder Sean Suhl said they designed the app to replicate those jittery feelings of catching a stranger’s eye in a bar. “You go to a bar or show or party … you strike up a conversation and maybe set up a date. This…

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Originally posted on R.L. Stollar:

applebHell hath no fury like a Facebook scorned. In today’s digital age, most of us assume everyone understands this fact. But every now and again, people surprise us. An ever-increasing element of this reality is that the hounds of Reddit, the Twitter armies, and Facebook vigilantes are more than willing to remind people that we live in a publicized world. You can’t hide behind privacy statements or legal jargon or appeals to company policy to pacify an Internet mob. Once you cross the line of Internet etiquette, the people of the World Wide Web will hunt you down and do their best to ruin you forever.

Applebee’s apparently never took note of this. You’ve most likely heard about their most recent encounter with virality. But in case you’ve been living under a rock, here’s a brief summary:

A waitress at a St. Louis Applebee’s lost her job for…

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