A lot of this brands HAVE TO DO because of Facebook’s algorithms that hide content from fan’s newsfeeds in an effort to force Pages to buy ads to gain visibility. If Facebook users don’t like those tactics, they should blame Facebook. The brands are just doing what they have to do to maintain organic and not PAID reach.
Originally posted on Facebook Newsroom:
The goal of News Feed is to deliver the right content to the right people at the right time so they don’t miss the stories that are important and relevant to them.
Today we are announcing a series of improvements to News Feed to reduce stories that people frequently tell us are spammy and that they don’t want to see. Many of these stories are published by Pages that deliberately try and game News Feed to get more distribution than they normally would. Our update targets three broad categories of this type of feed spam behavior.
“Like-baiting” is when a post explicitly asks News Feed readers to like, comment or share the post in order to get additional distribution beyond what the post would normally receive.
People often respond to posts asking them to take an action…
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Originally posted on TechCrunch:
Twitter just launched its first app for Windows 8 and Windows RT. It’s been a long time coming, but the new app does seem to do the platform justice, with a number of Windows 8-centric features, including support for the Windows 8 Share and Search charms, snap view (so you can park the app on the side of the screen), live tiles and notifications. The Discover tab uses Windows 8’s horizontal layout to highlight individual tweets and photos.
Photos were clearly something the designers focused on with this release. Tapping a photo brings up a full-screen view that puts the image front and center. You can also view a photo gallery from your favorite users right in the app. Thanks to the Share charm, you can now also share links to these photos, as well as links from other apps and Internet Explorer 10 to Twitter. Just like every…
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Originally posted on PandoDaily:
The startup community has been jolted by a spate of suicides: Ilya Zhitomirskiy at the age of 22, wunderkind Aaron Swartz, and most recently eco-mom’s founder Jody Sherman. The startup community is grappling with challenging questions about the toll that entrepreneurship can have on founders.
Paul Graham was once asked if he chooses stable or crazy applicants for Y Combinator. His reply: “There’s some people who are crazy, who are basically manic depressives and somehow manage to keep the depressive part to a minimum. Those are good. But hearing voices kind of crazy? Not good.”
Graham isn’t talking about full-blown manic depression, which can include hallucinations and psychotic delusions. He is describing what UCSF’s Michael A. Freeman M.D., a psychiatrist and former VC startup executive, calls “soft bipolar.” Soft bipolar is a distant cousin to manic depression that often includes mild depressive dips and a light form of…
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Originally posted on R.L. Stollar //// Overturning Tables:
Hell hath no fury like a Facebook scorned. In today’s digital age, most of us assume everyone understands this fact. But every now and again, people surprise us. An ever-increasing element of this reality is that the hounds of Reddit, the Twitter armies, and Facebook vigilantes are more than willing to remind people that we live in a publicized world. You can’t hide behind privacy statements or legal jargon or appeals to company policy to pacify an Internet mob. Once you cross the line of Internet etiquette, the people of the World Wide Web will hunt you down and do their best to ruin you forever.
Applebee’s apparently never took note of this. You’ve most likely heard about their most recent encounter with virality. But in case you’ve been living under a rock, here’s a brief summary:
A waitress at a St. Louis Applebee’s lost her job for…
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